The Amazing Strategic Leadership in Lori Senecal

Lori Senecal is the CEO of CP +B, where she is in charge of the company’s global expansion and growth, and oversees the coordination of nine international branches of the firm. Lori joined the firm in 2015, and is credited with impacting the culture and business style of CP+B. It is under her leadership that CP +B was recognized, by Advertising Age, as the “Creative Innovators of the Year“. Furthermore, in 2016, Advertising Age named Lori together with four others, as the Agency Executives to Watch.

Before her current position, Lori was MDC Partner Network’s CEO and president. While at MDC, Lori was charged with strategic management, and working with the management to fuel cross-collaboration, and growth throughout the network. Before joining MDC, Lori worked as CEO of KBS+. Under Lori’s leadership, KBS+ grew from a 250 employee agency working domestically, to an over 900 staff company with branches worldwide. Lori led the company to be regarded by Crain as among the “Best Places to Work in New York”. Under her leadership, KBS+ was featured for 3 consecutive years on the Advertising Age’s popular list of “Stand out Agencies”.

Prior to working for KBS+, Lori was the president of the NY office of McCann Erickson. She also worked at McCann Worldgroup as the Global Chief Innovation Officer. In 2013, the AWNY Game Changer Awards honored Lori, with a “Quantam Leap Award”, for innovation and leadership. In 2014, Lori was in the “Women to Watch” list of Advertising Age.

Senecal’s Article: Clueless or Subtly Strategic

In her article clueless or subtly strategic, Senecal outlines eight lessons that corporations can learn from celebrities who appear to be wayward. According to Senecal, these disaster-prone media icons translate simple acts into web-immortalized and hyper analyzed media moments. The following are the eight lessons derived from Senecal’s article:

  • Hiring a great stylist- Consumer brands with good stylistic win a great market share than those without.
  • Making a comeback- Consumers love turnarounds and cherish happy ever after stories
  • Explore multiple disciplines- Many film actors, are producers, directors, or own a clothing line
  • Drastically downsize- From losing weight, to investing in smaller versions of products
  • Associate with a sexy brand- When celebrities team up or brands come together, the payout is impressive
  • Adopt a cause- Senecal sites how even those celebrities involved in scandals are associated with a humanitarian cause- saving the environment, the poor, e.t.c.
  • Advertising is iconographic- For example, Britney means bottomless, Amy Winehouse is a crazy beehive, Apple’s logo of one bite e.t.c.
  • Parody means popularity- Negative publicity is no longer bad for business, in fact, controversy popularizes brands

Read More: http://www.thedrum.com/news/2016/11/04/wk-s-colleen-decourcy-cpb-s-lori-senecal-and-morgan-stanley-s-carla-harris-discuss

 

How Flavio Maluf Transformed Eucatex into a Globally-Recognized Manufacturing Firm

Flavio Maluf’s career spans well over three decades. The Brazilian has worked at the Eucatex group since 1987. Flavio Maluf worked in various sectors in this organization. He started out working in the trading department of the firm. Soon, he was promoted and transferred to the industrial area.

Come 1997, and Mr. Flavio Maluf received an invitation to serve as an executive on the board of Eucatex. He later got appointed as the president of the company. His nomination went through uncontested owing to the exceptional achievements he had overseen in his many years of service. Innovation and diversification have marked his presidency on LinkedIn. Modernization is another outstanding hallmark feature of his tenure.

Eucatex: The Early Years

Eucatex specializes in the production of sheets and panels using eucalyptus as the primary raw material. The first branch of the company set up shop in Salto-Sao Paulo. Back then, the firm only made acoustic ceilings and soft sheets of wood fibers. Their expansion on Estadao.com would eventually see the firm manufacturing insulation and acoustic panels.

Today, the company manufactures furniture and construction materials for projects of all sizes. Their clientele is both local and foreign. Six years ago, Flavio’s company inaugurated a new factory in Salto, Sao Paulo. Soon after, yet another branch opened its doors in the city of Botucatu.

Flavio’s Predictions

Flavio was quoted on Exame magazine some time back commenting on the state of the Brazilian construction industry. He said that the industry was literally on its knees. But he went ahead to add that dismal growth rates would disappear in 2016 moving through to 2017.

About Flavio Maluf

Flavio Maluf, 55, attained a mechanical engineering degree from the Fundacao Armando Alvares Penteado (FAAP). He’s studied business at the University of New York, NYU. He is married to Jacqueline de Louedes Torres, and together they have three children. The couple got married in 1986.

The first-born daughter is the recipient of a Chemical Engineering degree from a leading university in London. The second kid ventured into the business world while the last born has intentions of following in the footsteps of the dad as an engineer. The latter hopes to join one of the prestigious Engineering universities in the UK. The seasoned investor is heavily involved with charity work in his community.

Learn more about Flavio Maluf:
http://maringa.odiario.com/economia/2016/12/conheca-com-flavio-maluf-algumas-dicas-para-nao-perder-a-produtividade-no-trabalho/2299424/
http://www.segs.com.br/seguros/34138-saiba-com-flavio-maluf-como-diminuir-os-custos-tributarios-de-uma-empresa.html

Professional Success and Achievements of Brian Bonar

Brian Bonar who is the Chief Executive Officer and Chairman of Dalrada Financial Corporation was recently named Cambridge Who’s Who Executive of the Year in Finance. He was selected for this honor based on his accomplishments, academic success and achievements and his impeccable leadership abilities. His professional experience is over thirty years.

Brian Bonar is specifically skilled in the financial sector. Over the past ten years Bran Bonar has overseen the operations of Dalrada Financial Corporation. While being the Chief Executive Officer and Chairman of it, his leadership abilities and capabilities have come into play since he was placed in a position of selecting employee and employer benefits. Dalrada Financial Corporation specifically deals with offering its clients employee benefits, risk management insurance, business management services and financial management services.

In addition to being Dalrada CEO and Chairman, Bran Bonar is also the Chairman and Chief Executive Officer of Smart-Tek Automated Services and also the President of Allegiant Professional Business Service. Brian Bonar is a well-known finance executive with experienced business leadership background. He is a graduate of James Watt Technical College with a Bachelor’s Degree in Technical Engineering and Master’s Degree in Mechanical Engineering from Stafford University. Read more: Brian Bonar: Executive Profile & Biography and Brian Bonar Receives Professional Networking Community’s Highest Honor

Brian Bonar has also received a PhD in International Business Development Studies from the Stafford University. He also holds an honorary title, Lord Bonar of Wilcrick, Cardiff, and Wales United Kingdom. His success in the business world started when he worked as Director of Engineering for QMS and also the Sales Manager of Adaptec. He also owns his own company known as Bezier Systems.

Brian Bonar specializes in mergers and acquisitions. To ensure that clients get the very best, Brian Bonar takes time to interact with them personally. In addition to working at Dalrada and Trucept Inc, Brian Bonar has also worked at Tradeshow Products as its President – bitsylink.com/2015/07/28/all-about-brian-bonar-leader-and-executive/.

He was also at one time the Secretary and Chairman of Warning Management Services. Brian has over 18 years’ experience working in private and public institutions in Europe, Asia and the USA. He has also founded AMS Outsourcing that specializes in transport market place and has offices in Czech Republic and Mexico.

He also serves as Director of American Marine LLC, Alliance National Insurance Company and The Boys and Girls Club of Greater San Diego. Modern Luxury published that Brian Bonar enjoys spending his leisure time fishing, going on boating trips and spending time with family and friends.

In the year 2000, Brian Bonar received the Who’s Who in America Award. Brian Bonar has been described as bold, empathetic and effective. His success can also be attributed to his technical background since he understands how best to build a business structure. He is active on Twitter, Facebook and one can find his professional achievements and success on LinkedIn.