Steve Ritchie’s Emotionally Intelligent Point-blank Apology

Corporations never seem to be telling the truth. It’s hard to trust any massive company in America because words generally don’t line up with actions. But I am encouraged by the recent public letter by CEO Steve Ritchie.

Steve Ritchie has taken over as the head of Papa Johns Pizza. He has quite a story. He started off delivering pies before moving into the executive world. He’s been with the company for nearly his entire life and now he’s the leader. There’s nobody that understands the company culture better than Steve Ritchie.

That’s why it was so disheartening to hear that the former CEO and founder of the company used a racial slur during a conference call. It immediately sent the world into a tizzy. The former CEO was fired immediately and the company quickly moved away from his image.

But that didn’t stop the NFL and the Major Leagues from moving away from Papa Johns, as well. The comment immediately did damage to the company, and now Steve Ritchie is here to move the pizza conglomerate in a new direction.

Steve Ritchie issued an open letter to customers on the company’s website. It includes a point-blank apology. It’s incredibly rare to see a corporation take responsibility for the actions of its employees. That’s why it was so refreshing to see Steve Ritchie become a little bit vulnerable as he took control of the pizza company.

Words are cheap. Steve Ritchie (@stevemritchie) knows that. That’s why he laid out a concise and transparent plan in his open letter. It was mentioned in an article from cnbc.com that the plan is meant to address any racial insensitivity in the company. It announces the hiring of outside help to educate the pizza company’s 120,000 employees.

But the most important part of the letter is often overlooked. It announces that the company will start listening to employees, franchisees and customers. This is the exact opposite of tone deaf and should delight social justice warriors. The company is willing to listen to the hardships of its employees and customers. This should inform Steve Ritchie on the company’s next move as he takes a new direction.

Article reference: https://www.boardroominsiders.com/