KCRW Interview With Andy Wirth Addresses Concerns of Less Snowfall

As the grandson of the former director of the United States National Park Service, Andy Wirth grew up immersed in nature and the natural environment. This interest in the nature developed into a full-time career as the President and Chief Executive of Squaw Valley resorts.

With over 25 years of experience in the ski resorts industry, Wirth is both a seasoned professional and a cautious businessman. Cautious, but, he’s not overly concerned about the lack of cold weather due to inadequate rainfall totals.

Andy took time to address concerns about the lack of rainfall and the potential effects to the California skiing season. The interview with Madeleine Brand was heard on the NPR college radio station, KCRW. Madeleine introduced Andy on her nationally syndicated program, “Press Play,” and she wasted no time delving into the topic of drought and the ski resort season.

Andy stated that although business was down by ten percent, the resort could survive with less snowfall for a considerable amount of time. December and January saw a significant reduction in skiing acreage. However, Wirth wasn’t anxious about this, because his resorts are financially solvent. Read more: How Will the Drought Affect California Ski Resorts?

Andy Wirth is considered a savvy veteran of the ski resort industry and his concerns are more business related than weather related. To ensure that Squaw Valley doesn’t have to change its business model radically, Andy Wirth outlined his plan to make up for the snowfall deficits, by offsetting the slow winter ski season with an increase in summertime activities. Learn more about Andy Wirth: https://www.crowdrise.com/wwsupport

Squaw Valley and Alpine Meadows are the two resorts which Andy Wirth is the CEO. The resort business is flowing smoothly, because of his experience and knowledge. Wirth has learned to adjust to weather patterns by planning ahead. After consulting with several meteorologists, he felt that his resorts could continue normal functioning by offering artificial snowfall as a filler in some parts to prolong the skiing season.

Andy Wirth has received multiple honors in the past for his community involvement and professionalism. When speaking to him, it’s immediately obvious that he’s passionate about what he does. This passion drives him to maintain a level of serviceship that’s earned him the Outstanding Chairman Award.

Additionally, Andy was named, Steamboat Springs Business Leader of the Year and he’s made the list of the Hospitality Sales and Marketing Association International (HSMAI) Top Minds in Hospitality and Travel Sales and Marketing.

Andy Wirth is a man of action and integrity, he’s active in the community and is an avid outdoorsman. He made national headlines in 2013, when he was involved in a near fatal skydiving accident. He made a full recovery and in January 2016, the Reno-Tahoe Regional Air Service Corporation named him as President and Chairman.